TO INCREASE SELLS: THE SOLUTION IS SPORTSMEN

The sports marketing is very current in our society today. Indeed, since the world cup of 1998 we can observe more and more advertising or represent sportsmen. The sportsmen laud products of all kinds such as the water, the biscuits, the cars. There is thus no limit to emphasize products but also sportsmen. The sportsmen are a means very lucrative for advertising agencies because they allow in customers to reference with regard to the sportsmen and thus to consume according to their idylls. Let us set as example, the advertising which Zinedine Zidane for VOLVIC or Emmanuel Petit for LU. Further to it sales increased by 20 %, what shows once again the craze of the consumers to make the same thing as the high-level sportsmen. So the sportsman is a reference not only for the consumers but also for the agencies of communication as the companies today.

The sports champions: a good target for Marketing

In the hide of the good idea, the good concept, advertising agencies quickly realized the influence of the athletes on the consumption. So, our sports champions are safe values for the advertising which thanks to them can have an impact mattering with a wide and diversified target…

Powerade becomes Supplier Official

Coca-cola is  going to supply its energy drink Powerade to 20 participating teams throughout the competition which will begin on September 7th in France.

International Rugby Board  announced that Powerade, brand of the group Coca-cola, had been chosen as Supplier Official as the World cup of Rugby 2007.

This announcement strengthens the links which already existed between Coca-cola and the Rugby. Besides the choice of Coca-cola as Supplier Official of the World cup of Rugby 2007, Powerade was indicated official drink of the teams of Test of Australia, England, Ireland, New Zealand and the Wales. The Teams participating in the Tournament will so have a free access to all the products of the range Powerade.

sports marketing

The product can have a direct report with the physical activity: articles and sports clothes, soft drinks, food. The champions are a integral part of the brand image, what the economists call his immaterial ” asset”. The sports performance serves thus not only a bench test to the technology joined into the product. It is a dimension of the policy of communication of the company, an aspect of its events communication “. But the practice of the sponsoring  does not confine to only articles and sports clothes. In 1989, the sponsoring represented 5 % of advertising spending in France (15 % in Italy). Let us add that in France the manufacturers of cigarettes or alcoholic drinks try to hijack the limitations in the publicity.

Sports Marketing

I have choosen to make my blog on this subject because first I like all of sports and I practise many of them. Nowadays, I think that we live in a sporting society because more and more people like to practise or to watch sport on the TV. In fact, the sports advertising is very important not only on the TV though the football players for example but also with the paper campaign. The sportsmen are real marketing strategies to sell a product. 

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